An analysis of electronic cigarette and cigarette advertising in US women′s magazines
نویسندگان
چکیده
منابع مشابه
an analysis of electronic cigarette and cigarette advertising in us women’s magazines
background: traditional cigarette advertising has existed in the us for over 200 years. studies suggest that advertising has an impact on the initiation and maintenance of smoking behaviors. in recent years, electronic cigarettes (e-cigarettes) emerged on the market as an alternative to the traditional tobacco cigarette. the purpose of this study was to describe advertisements in popular us mag...
متن کاملAn Analysis of Electronic Cigarette and Cigarette Advertising in US Women's Magazines
BACKGROUND Traditional cigarette advertising has existed in the US for over 200 years. Studies suggest that advertising has an impact on the initiation and maintenance of smoking behaviors. In recent years, electronic cigarettes (e-cigarettes) emerged on the market as an alternative to the traditional tobacco cigarette. The purpose of this study was to describe advertisements in popular US maga...
متن کاملTeenage Exposure to Cigarette Advertising in Popular Consumer Magazines
The tobacco industry indicates that it does not advertise ih magazines that reach a high percentage of young people. To avoid reaching teens, current tobacco industry practice is to use circulation data to assess the number of young people who receive a magazine. Results from the reported study demonstrate that using circulation data is not an accurate method for estimating the size of the teen...
متن کاملExposure of black youths to cigarette advertising in magazines.
OBJECTIVE To estimate the potential exposure of black adolescents to brand specific advertising in magazines. DESIGN A probit regression analysis was conducted of pooled 1990 and 1994 data on brand specific advertising in 36 popular US magazines to examine the relationship between the presence or absence of advertising in each magazine for each of 12 cigarette brands, and the proportion of ea...
متن کاملAdolescent exposure to cigarette advertising in magazines: an evaluation of brand-specific advertising in relation to youth readership.
CONTEXT Understanding the relationship between cigarette advertising and youth smoking is essential to develop effective interventions. Magazine advertising accounts for nearly half of all cigarette advertising expenditures. OBJECTIVE To investigate whether cigarette brands popular among adolescent smokers are more likely than adult brands to advertise in magazines with high adolescent reader...
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ژورنال
عنوان ژورنال: International Journal of Preventive Medicine
سال: 2016
ISSN: 2008-7802
DOI: 10.4103/2008-7802.190089